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Capital Flows

Fundraises, Exits and Brand Deals

Creator Holding Companies

Guides, Lessons, and Best Practices for operating and fundraising on a Creator HoldCo

Digital GPD

How Creators are changing the larger economic system.

"The Creator Economy"

Keeping up with the companies Silicon Valley have deemed "The Creator Economy"

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Resources
Emily Herrera
Emily Herrera

Articles

Content as a Free Market [P1]

Content as a Free Market [P1]

A structural economic analysis of whether the content and creator economy truly functions as a free market, from someone who studies it for a living.

Feb 20, 2026
Approaching Fundraising for Creators
Fundraising

Approaching Fundraising for Creators

What Tier-1 Creator Investors look for in a potential investment. And a very, very honest approach to raising money as a Creator.

Oct 26, 2025
A Creator HoldCo Thesis
Founder Potential

A Creator HoldCo Thesis

Why I’ve focused 16.3 months studying early-stage holding companies around distribution, why you already have one, and why you’re going to miss these deals.

Sep 18, 2025
Approaching Creators & Capitalism [2/2]

Approaching Creators & Capitalism [2/2]

Audiences being customers.

Jul 19, 2025
Approaching Creators & Capitalism [1/2]

Approaching Creators & Capitalism [1/2]

Approaching where the capitalistic advantage of the industry is and why it's so hard to talk about.

Feb 9, 2025
A Prologue to Creator Capital.

A Prologue to Creator Capital.

Finding the middle between Creators and Startups. Creators as Founders. And, of course, venture-backed Creators.

Jan 17, 2025

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Creator Capital Brief

The must-read newsletter for investors who want to make sense of the markets—delivered daily.

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Deep dives, data and reports — at length.

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Creator Capital

Creator Capital, Inc.